HEL Performance backs DriftCup

NewsPosted on 6th February 2017

The team behind DriftCup are excited to announce partnership with iconic performance hose company HEL Performance ahead of the 2017 series.


HEL Performance manufacture stainless steel braided brake lines for over 9,000 automotive, motorcycle and OEM applications. They make all their own mainline fittings in-house using the latest CNC technology.

It is this commitment to quality and product development that in only 18 years has propelled HEL Performance to a leading worldwide supplier of performance brake lines. HEL Performance products are currently available in over 72 countries across 5 continents including Europe, America, Asia, and Australasia.

“We are delighted to introduce HEL Performance as our title sponsor for 2017. We’re looking forward to a successful partnership in the years to come.”

-Mark Buckle
DriftCup Director

Known for their innovation, HEL Performance recognise the global growth of Drifting the world over and nowhere is this surge in popularity more evident than the UK scene. Designed to nurture the drift heroes of tomorrow, DriftCup is THE grassroots championship to foster the future legends of the sport.

“HEL Performance support many Drifting champions that are known all around the world. By partnering with DriftCup, we are showing our firm commitment to the UK Drifting scene at a grassroots level. We hope to discover and support many future champions coming out of this fun and exciting series.”

HEL Performance

Set to take the title sponsorship of the 2017 series, HEL Performance have signed a 3 year deal with the fledgling championship. Alongside branding on all competition vehicles, venues and series website, the hose manufacturer has another ace up their sleeve.

Working in close partnership with the team behind DriftCup a number of fan-orientated initiatives are in the works. Few details have come to light on what lies in store at the moment however all will be revealed as the series gets underway later this year.

DriftCup was conceived and remains true to its core values of bringing the spirit and soul of Japanese amateur drift events to the UK – a place where having a good time and pushing yourself and your car take precedence over egos and glory.

“This partnership is another positive step in the Championship’s continued growth and development. It is an excellent opportunity to collaborate with a brand that shares our core values.”

-Mark Buckle
DriftCup Director

The deal was confirmed at the Autosport International show in January, both Mark and Steve shaking hands and confirming the partnership.


The team at DriftCup are excited for the season ahead and look forward to an adrenaline-fuelled tyre smoking 2017 championship; proudly supported by HEL Performance.

Drift Cup Sponsors